Web enabled communication technologies continue to gain traction inside the enterprise as they create great efficiencies in the supply chain for communication composition, production and fulfillment. These interactive, on–demand solutions have allowed the end users of an organization to create, edit, and approve computer-based online templates which are then passed directly to the multi-channel output engines for production and distribution.
In late 2001, we delivered our first generation communication system which focused solely on print templates with output on the various digital print devices manufactured by companies such as Xerox, Canon or Kodak. Our latest generation product, CampaignRx, is a true multi-channel application that seamlessly integrates Variable Data Programs , Web to Print, eStore, eMail Marketing, SMS Text and pURL communications.CampaignRx is truly unique in that it can integrate existing but disparate communication channels into one, easy to use application, complete with a full line of production reporting and data analytics tools.
You need information and data to drive communications. The more you know about a customer or prospect, the more you can connect your products and services to their needs and wants.
Our experienced staff of programmers and developers will work with your internal data systems to create the business rules that control the messaging each customer or prospect receives. Items such as text, images & background can be swapped based upon criteria such as age, sex, income or location for example. The composed output files we deliver range in format from Optimized PDF to PostScript to HTML. Any of which can be ingested into standard workflow systems for output to your machines.
The Web to Print module enables organizations and individuals to leverage a web application for the creation and fulfillment of targeted and integrated communications. The customizable online storefront incorporates defined templates and allows for interactive and collaborative document modification, customization, personalization, proofing and approval. Depending on their manufacturing and fulfillment requirements, approved applications will be routed to digital technology for on-demand production or offset presses for traditional lithography production. As an eCommerce engine, the W2P module has an integrated complete shopping cart function which includes instant shipping and handling fcalculations and credit card transaction processing.
The eStore module within CampaignRX can be integrated in conjunction with the Web to Print module for those inventory based applications and items that do have online modification and composition requirements as those inside the W2P. Items such as press printed corporate collaterals and envelopes and marketing give away items such as, pens, key chains and flash drives may be loaded to eStore to allow quick orders and kit fulfillment.
eMail Marketing and ePresentment
With over 1.5 billion email subscribers, this channel continues to gain traction for BtoB and BtoC communication campaigns and the CampaignRX solution has and integrated eMail engine that enables you to build creative emails and manage your lists to deliver the results you want.
Building and sending quality eMails is important but you also need to understand the results. The reporting functionality incorporated into the system will give metrics on hard and soft bounces, unique views, forwards, click throughs, invalid emails and more to ensure you are maximizing your results.
Mobile is now main stream and consumers have migrated beyond voice to text messaging where they send hundreds of billions of text messages per month. This new channel has opened and inexpensive and viable marketing channel and consumers have continued to show a great willingness to opt in to participate in timely, relevant campaigns that give them what they want.
A PURL or personalized URL is a unique and pre-generated mini website created specifically for single recipient. The links for the sites, usually embedded in direct mail or email campaigns, launch an effective communication channel between the marketer and the prospect, where all activity can be monitored and tracked. From time on target to forwards to click-throughs, the customers' actions are reported and used to fine tune messaging to increase the opportunity for the customer to take action or respond online.