The demand for information is growing exponentially. Real time information exchange is standard in the B2B and B2C markets thanks to applications like Google, Facebook and Twitter that have conditioned the consumer to “expect” information immediately when they ask for it.
A click of the mouse or a tap on a smart phone now allows customers to “pull” information to where they are when they want it or access information they have requested be “pushed” to them. With this information they can interact and transact.
The Customer Information System can be the main focal point for communication and collaboration between you and the customer. By taking once manual paper based interactions and turning them into automated and online experiences, your organization can add value to even commoditized products and services.
At Racami, we believe that you need to leverage systems to deliver services and information and use people to solve business problems.