Digital Asset and Content Management
Alfresco is a leading open source alternative for digital asset and content management. It couples the innovation of open source with the stability of a true enterprise-class platform that can be deployed in any size organization.
The incredible growth of the digital world means that individuals and companies alike will be faced with continuous content overload. As information expands, it has become a daunting task for many organizations to manage the increasing volume of digital assets. Most organizations own thousands if not hundreds of thousands of digital materials - including corporate logos and branding resources, still and stock photography, audio and video clips, and archival content of all kinds.
Unfortunately, many of these organizations are not getting the most value out of their assets across media channels. Without a comprehensive digital asset management solution, assets are left disorganized, lost, and insecurely stored, often costing a company precious time and money.
The Alfresco Open Source solutions for marketing and communications include:
- Digital asset management systems for storing, organizing and repurposing content
- Web content management systems to best engage your customers online with two-way interactions
- Multi-channel publishing solutions to let your marketing team and partners create and customize all types of marketing campaign materials based upon the goals and focus of your brand strategy
- Integration of all marketing technology systems into a streamlined environment
The open source model allows you to utilize best-of-breed open source technologies and contributions from the open source community, to get higher quality software developed and integrated more quickly at a much lower cost.
Open Source Benefits
- Cost - Significant budget savings on licensing and maintenance fees
- Flexibility - Choose and tune solution to the needs and requirements
- Reliability - Bugs and defects can be fixed by an able developer because they have direct access to source code
- Auditability - By publishing the source code, cursory and informal inspections to more rigorous auditing are made with ease
