Customers have literally hundreds of choices of Digital Asset Management or Web content management systems they can use to help drive the creation of multi-channel communication. No matter if it is print, mobile, web or video, content, such as, Product information, offers, messaging, terms and conditions, legal statements, images, logos and other brand materials are required along with customer data to properly compose your communications for your distribution channel.
Many businesses have already made investments into infrastructure and technology to centralize these assets but struggle to securely manage the inventory and make it highly available for all channels. In most cases, customers simply do not have resources that understand how effectively and efficiently extract content and assets contained in their own systems to drive multi-channel output.
Unfortunately, they are left without a comprehensive digital asset management solution and their content and assets are left disorganized, lost, and insecurely stored, often costing them precious time and money.
Racami has helped organizations solve these problems by designing, developing and implementing workflows and pathways to their digital asset management systems leveraging their content and information for all their communication needs. From open source solutions like Alfresco and mySQL to MicroSoft’s Sharepoint and Oracle’s database solutions, Racami has the practical experience to help you get the most out of your content.
